COMPLEXITY IN MANAGEMENT: OPPORTUNITY OR THREAT?

Complexity is a new way of thinking about the world (Snowden Boone, 2007). Some of the attributes of complex phenomena is uncertainty, non-linearity, self-organization, turbulence, and unpredictability. In the situation of dynamically changing external and internal conditions of its functioning, an organization can survive and grow only when it is able to successfully adapt its changeability to the changeability of the environment in which it is operating (Penc, 2002, p.51). The existing and applied systems of decision-making are often inadequate to the new challenges encountered by enterprises.