A STUDY ON ATTITUDE TOWARDS PACKED READY TO HEAT AND EAT FOOD PRODUCTS BASED ON HEALTHY FOOD RELATED LIFE STYLES

In this study, general food choice motives are not considered, instead more specific attitude towards packed ready to heat and eat food products are predicted based on specific attitude like health consciousness, environmental attitude and healthy food related life style. The main objectives of the study are to identify whether environmental attitude and health consciousness create positive and significant impact on healthy food related lifestyle. Finally to check whether healthy food related lifestyle creates positive and significant impact on Attitudes toward Packed Ready to Heat and Eat Food Products. The sample size for the study is 480 by adopting purposive sampling technique. The data were collected from selected malls in Bangalore city. The result of this study shows that two hypotheses were accepted and one hypothesis is rejected