Multicultural Speech Competences as a Necessary Component of Teaching Foreign Languages for Business Communication
Journal: Scientific and Analytical Journal "Burganov House. Space of culture" (Vol.39, No. 2)Publication Date: 2017-06-01
Authors : Tatiana V. Valentey;
Page : 266-274
Keywords : globalization; transnational corporations; cultural differences; business negotiations; values; behavior norms;
Abstract
The development of transnational business causes the necessity of intercultural differences study and acquiring communicative competences. In the context of developing cooperation businessmen have to conduct negotiations with foreign partners. Ethical considerations are becoming of paramount importance with the growth of business involvement in contacts with other culture representatives. Knowledge of cultural differences helps to understand and predict the reaction of the partner and thus to attain mutually beneficial result.
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Last modified: 2017-08-16 21:19:07