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Improvement of Forming and Realization of the Bank Price Policy
Journal: Quarterly Scientific Journal "Economic Herald of the Donbas" (Vol.33, No. 3)Publication Date: 2013-09-01
Authors : Mal'chik M. V.; Gontarenko N. A.;
Page : 172-179
Keywords : commercial bank; pricing policy of the bank; objects pricing policy; the concept of direct bank marketing; the concept of differential pricing in the bank; net spread; net interest margin; net credit-deposit spread;
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Abstract
In the article the proposals to improve the development and execution of marketing pricing of modern Ukrainian commercial bank; proposed to improve the implementation of the concepts of direct marketing and the differential pricing in the bank; recommended indicator of effectiveness of price policy of banks, analyzed the economic efficiency indicators of price policy of commercial banks in Ukraine.
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Last modified: 2017-09-01 13:24:57