METHODOLOGY AND PRACTICE OF FORMATION OF MARKETING STRATEGY
Journal: Science Journal "NovaInfo" (Vol.2, No. 55)Publication Date: 2016-12-01
Authors : Grishin Igor Yurevich; Timirgaleeva Rena Rinatovna;
Page : 194-198
Keywords : MARKETING STRATEGIES; NEEDS ANALYSIS; TARGET MARKETS; STRATEGIC MANAGEMENT; BUSINESS DEVELOPMENT;
Abstract
The marketing strategy is seen as an essential element of business strategy. Strategic marketing allows you to track the evolution of a given market, and to identify various existing or potential markets, their segments on the basis of the analysis, need to meet the needs. As part of this publication addressed issues of methodology and practice of formation of marketing strategy, the stages of its development are determined.
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