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METHODOLOGY AND PRACTICE OF FORMATION OF MARKETING STRATEGY

Journal: Science Journal "NovaInfo" (Vol.2, No. 55)

Publication Date:

Authors : ; ;

Page : 194-198

Keywords : MARKETING STRATEGIES; NEEDS ANALYSIS; TARGET MARKETS; STRATEGIC MANAGEMENT; BUSINESS DEVELOPMENT;

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Abstract

The marketing strategy is seen as an essential element of business strategy. Strategic marketing allows you to track the evolution of a given market, and to identify various existing or potential markets, their segments on the basis of the analysis, need to meet the needs. As part of this publication addressed issues of methodology and practice of formation of marketing strategy, the stages of its development are determined.

Last modified: 2017-09-20 16:58:57