INNOVATIVE PRODUCTS CAR LOANS: A MODERN LOOK

The dynamic growth of the market car loans and the achievement of pre-crisis volumes of sales dealers have changed not only the conditions of competition and the economic behavior of the consumer market, but also the development strategy of the major car manufacturers, who need to actively invest in the development of dealer networks and interact banks c. The article analyzes the characteristics of changes in credit products and the structure of the Russian loan market due to the impact of external and internal factors, as well as the use of credit technology.