RESEARCH OF THE TARGET AUDIENCE OF THE DANCE FITNESS STUDIO "Z-ONE" IN TOMSK

The article describes the results of a study of the target audience of a sports organization, dance fitness studio Z-ONE in the city Tomsk. The purpose of the research is identifing the interests, values and preferences of the target audience, determining which social networks are most in demand, determining the level of trust in social networks. Author gives a brief analysis of the importance of having a sports organization in social networks, to which social networks the audience is loyal, and what the active behavior of the audience in social networks depends on.