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COMPETITIVE ANALYSIS OF BUSINESS STRUCTURES IN CRISIS CONDITIONS

Journal: Science Journal "NovaInfo" (Vol.1, No. 68)

Publication Date:

Authors : ;

Page : 222-226

Keywords : ENTREPRENEURIAL STRUCTURES; COMPETITIVENESS; ANALYSIS; CONCEPTS;

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Abstract

The purpose of the article is to analyze the business structures in a crisis, the concepts and methods of competitive analysis are considered. Presented by such authors as JF Moore, Michael Porter, Igor Ansoff. Conducting competitive analysis in its various forms contributes to the development of a correct marketing strategy and measures to ensure the competitiveness of the business structure.

Last modified: 2017-09-20 17:50:16