COMPETITIVE ANALYSIS OF BUSINESS STRUCTURES IN CRISIS CONDITIONS
Journal: Science Journal "NovaInfo" (Vol.1, No. 68)Publication Date: 2017-07-01
Authors : Garina Mariya Sergeevna;
Page : 222-226
Keywords : ENTREPRENEURIAL STRUCTURES; COMPETITIVENESS; ANALYSIS; CONCEPTS;
Abstract
The purpose of the article is to analyze the business structures in a crisis, the concepts and methods of competitive analysis are considered. Presented by such authors as JF Moore, Michael Porter, Igor Ansoff. Conducting competitive analysis in its various forms contributes to the development of a correct marketing strategy and measures to ensure the competitiveness of the business structure.
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Last modified: 2017-09-20 17:50:16