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RESEARCH METHODS FOR MEASURING STEREOTYPES IN SOCIAL PSYCHOLOGY: INDIVIDUAL AND COLLECTIVE APPROACHES

Journal: Sociosfera (Vol.8, No. 3)

Publication Date:

Authors : ;

Page : 86-93

Keywords : stereotypes; collective approach; individual approach; social psychology;

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Abstract

This article examines the diversity of the empirical methods for measuring stereo- types in social sciences. Two major viewpoints in social psychology are analyzed as means for investigating this social phenomenon: the collective and the individual approaches. The result of the comparison of these contrasting perspectives is the emergence of an eclectic ap- proach in studying social stereotypes. A new integrative approach is introduced as an attempt to broaden the understanding of the nature of stereotypes in the field of social psychology

Last modified: 2017-09-22 18:31:08