MARKET ANALYSIS OF SEMI-FROZEN OF UKRAINE

The article describes the basic trends of consumption and range of frozen semi-finished products in Ukraine. In the analysis the leaders of the Ukrainian market, the main problems of the producers, the factors influencing the development, have been identified. Current trends in the nutrition of the population ave increasingly focused on the market development of quick and easy preparing of foods that also have high nutritional value and accessible to the ordinary rhythm of modern life consumer. In modern life a semi-finished product - a very popular product among housewives due to the fact that it is prepared quickly and easily enough. These products are almost ready. Often they do not even need to defrosted before cooking. The most popular category of semi-finished products in Ukraine - meat preparations (using dough or without it). Together with dumplings, their share is over 80% of the total consumption of frozen food. Among meat products chopped meal (minced meat, various burgers, meatballs) can be identified. There is a growing demand for meat products from poultry. because this product is considered a dietary one in Europe, the most popular is semi pizza.