Share Your Research, Maximize Your Social Impacts
MANAGED THE BRAND AS AN INTANGIBLE ASSET OF THE ORGANIZATION
Journal: Science Journal "NovaInfo" (Vol.1, No. 72)Publication Date: 2017-10-31
Authors : Vasilev Maksim Petrovich; Diulina Irina Evgenevna;
Page : 126-130
Keywords : ASSET; A BRAND; AN INTANGIBLE ASSET THAT IS MANAGED BY AN INTANGIBLE ASSET;
Source : Download
Find it from : Google Scholar
Abstract
In the conditions of market economy becoming a popular trend to brand positioning as an asset of the organization. The article considers the economic and marketing the essence of the brand as an intangible asset. Analyzes the causes and trends of learning and use of the brand, the features reflected in the accounting (financial) statements.
Other Latest Articles
- THE ESSENCE OF SPORT MANAGEMENT AND DIRECTIONS OF DEVELOPMENT IN MODERN CONDITIONS
- PROBLEMS OF QUALIFICATION OF OBSTRUCTION OF LAWFUL PROFESSIONAL ACTIVITY OF JOURNALISTS
- THE CONFIDENCE OF THE TEACHER AS THE REQUIRED QUALITY IN ACADEMIC ACTIVITY AND METHODS OF THEIR CORRECTION
- FINISH NON-ABRASIVE PROCESSING OF METAL PRODUCTS
- CONDITION OF CARDIOVASCULAR SYSTEM IN CHILDREN WITH JOINT FORM OF JUVENIL RHEUMATOID ARTHRITIS
Last modified: 2017-11-01 04:25:49