Features of photo-visual technologies application in the study of attitude to discriminatory behavior in situations of ethnic interaction

The article focuses on the application of social psychology, and visual technologies, such as photography. It stresses that this type of visual technology is used in research aimed at the study of communication, interpersonal knowledge, and inter-ethnic relations. Within these areas of research we apply photos of human appearance with the status of the criterion of categorization, identification, classification, the mechanism of recognition of certain social and ethnic groups, and attitudes. So far visual technology was insufficiently applied in studying relationships in various discriminatory practices including discrimination, which is designated as ethnic-lookism. The work discusses researches that studied identification and assessment of the man's face of different races through the application of visual technologies. The authors come to the conclusion, that the visual experience in the mainstreaming of discriminatory practices including ethnic-lookism becomes a promising direction in studying the attitudes to discriminatory behaviour in various situations of interaction.