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SMM TOOLS IN THE EVENT-MARKETING OF THE UNIVERSITY ON THE EXAMPLE OF THE STERLITAMAK BRANCH OF THE BASHKIR STATE UNIVERSITY
Journal: Science Journal "NovaInfo" (Vol.2, No. 75)Publication Date: 2017-12-15
Authors : Anokhina Natalya Faritovna; Drygin Vadim Yurevich; Zhigalov Dmitriy Aleksandrovich;
Page : 128-131
Keywords : EVENT-MARKETING; HIGHER EDUCATION INSTITUTION;
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Abstract
The article considers the concept of event-marketing, its advantages, as well as its application by educational institutions. A conclusion is made about the role of event-marketing in the development of a higher educational institution.
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Last modified: 2017-12-19 22:32:40