EVENT-MARKETING AS A TOOL TO PROMOTE TOURISM IN THE REPUBLIC OF BASHKORTOSTAN
Journal: Science Journal "NovaInfo" (Vol.2, No. 75)Publication Date: 2017-12-15
Authors : Gorshkova Mariya Viktorovna;
Page : 134-137
Keywords : EVENT MARKETING; EVENT MARKETING; TOURIST ATTRACTIVENESS OF THE TERRITORY; REPUBLIC OF BASHKORTOSTAN;
Abstract
Interest in the concept of event marketing is due to the growing competition among regions for scarce resources. Event organization event marketing contributes to the formation of cultural and economic potential of the area, improve the region's image and its attraction to investors, tourists and the creation of favorable habitat.
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Last modified: 2017-12-19 22:32:40