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View on the cost management of enterprise process from the positions of the evolution concept of marketing
Journal: Management of the economy: theory and practice (Vol.8, No. 8)Publication Date: 2016-12-01
Authors : Melnik G.;
Page : 234-242
Keywords : the evolution concept of marketing; the concept of improving production; the concept of improving the product; the concept of intensification of commercial efforts; marketing concept; the concept of social-ethical marketing; the concept of value added; th;
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Abstract
In the article the expediency of considering the cost management of enterprise process from the positions of the evolution concept of marketing is based. The essence of the value chain concept is highlighted and its improvement by precedence of effective marketing to all other processes at the enterprise is proposed. The necessity of orienting the activity of a modern enterprise for the production of necessary and profitable goods is proved. Before doing production of products, to conduct market research in order to identify unmet consumer needs is recommended.
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