THE RELATIONSHIP BETWEEN CONSULTING AND STRATEGIC DECISION–MAKING IN THE SMALL AND MEDIUM SIZED FAMILY FIRMS – THE CASE IN VIETNAM

The article analyzes the importance and current status of small and medium-sized family businesses. The business consultant role in strategic decision-making affects the survival and development of small and me- dium-sized family enterprises. The paper also analyzes the status of hiring consultants in small and medium- sized family enterprises in Vietnam, thus pointing out the issues that need to be studied, as well as the contribu- tion of research results to the enhancement of business survival