Development of phenotypical individualization of the person social activity criteria and indicators

Social activity being one of the main elements of organization of human vital activity, is characterized by systemic principle of formation and individuality of manifestations. Recognizing importance of the role of factors of social nature in development of social activity of an individual, one should agree that individual specialness of behavior largely depends on phenotypically determined psychophysiological and psychological features of an individual. Aim. The aim of research was to develop criteria and parameters of phenotypic individualization of social activity of a person. Materials and Methods. Into the study 146 individuals, males and females of 18-23 years of age were included. As the main criteria of psychophysiological and socio-psychological typologization of expressiveness and direction of social activity of an individual 2 groups of respective traits were used: impulsivity - initiativity - passivity, and prosociality - social neutrality - asociality. Results. The conducted experimental study permitted to correlate the device-detectable levels of the general nonspecific reactivity of an organism with the extent of expressiveness of social activity in human behavior. Here, a high level of general nonspecific reactivity was associated with inclination to impulsive behavior, a low level was associated with passive behavior, and the medium level of the general nonspecific reactivity of an organism was associated with inclination to initiative behavior. A method of qualitative differentiation and quantitative assessment of the individual prosociality-asociality balance in human behavior has been developed and tested. In order to technologize the process of complex evaluation of the expression and orientation of social behavior, a matrix of social activity of an individual has been developed that integrally characterizes the psychophysiological and psychological potential of an individual. Conclusion. The results of the study made it possible to specify the criteria and parameters of the phenotypical individualization of the social activity of an individual. The proposed method for assessment of the social activity of an individual provides a complex consideration of the physiological and psychological factors of the "sociality" of behavior, the possibility of qualitative typologization and quantitative determination of the individual prosociality-asociality balance, as well as algorithmization of the testing process.