EMPIRICAL ANALYSIS OF CRISIS MANAGEMENT PRACTICES IN TOURISM ENTERPRISES IN TERMS OF ORGANIZATIONAL LEARNING

In this study, it is aimed to empirically analyze the crisis management practices of tourism enterprises in terms of their effects on organizational learning. It is aimed to determine the ways that the hotels in Turkey respond to previous crisis, what kind of precautions were taken and whether these crises had taught anything regarding the operation and performance of the enterprise. It is also aimed to contribute to related literature and to offer suggestions that will guide businesses and future studies. Within this context, taking account of 2016 (October) data of the Ministry of Culture and Tourism of Turkey, Antalya, which embodies most certified 5-star hotels, and highest bed capacity and number of rooms in resort category, and Istanbul, which embodies most certified 5-star hotels, and highest bed capacity and number of rooms in urban hotels category, are included within the scope of this study. It's decided to conduct this study on hotels, considering the effects of tourism industry on world economy. In this study, it is aimed to empirically analyze the crisis management practices of tourism enterprises in terms of their effects on organizational learning. It is aimed to determine the ways that the hotels in Turkey respond to previous crisis, what kind of precautions were taken and whether these crises had taught anything regarding the operation and performance of the enterprise. A comprehensive literature review was conducted in the first and second part of this three-part study; The concept of crisis management in the enterprises was examined and the applications on tourism enterprises were discussed. The last part of the study contains information on testing and analyzing hypotheses. The data obtained as a result of the questionnaires were analyzed in SPSS (Statistical Package for Social Sciences) and LISREL (LInear Structural RELationships) program. A Pearson Correlation analysis was conducted to examine the relationship between factors and scales. As a result of the study, the results of the crisis management practices in the enterprises affecting the organizational learning positively have been reached.