ONLINE PRODUCT PURCHASE WITH DONATION PURPOSES: THE ROLE OF DONATION MOTIVATIONS AND ONLINE PURCHASE ELEMENTS ON PURCHASE INTENTION

Nonprofit organizations provide products and services via online shopping websites in order to procure financial sources. The consumers that purchase these products and services both make donations and fulfill their needs. This study examines the role of donation motivations and online purchase elements on purchase intention. The study, which has been conducted via taking the online store of the Foundation for Children with Leukemia, lsvdukkan.com, has found out that the online purchase elements (trust, usefulness, interactivity) and altruism motivation are effective on purchase intention. The results of the study will be able to create effective sale strategies for the online stores of nonprofit organizations.