STRATEGIC FEATURES OF ENTERPRISE ACTIVITY AND MANAGEMENT IN THE CONTEXT OF GLOBALIZATION

The main characteristics of virtual-intellectual environment management are investigated in the article. The main reasons that influence the formation of the environment have been identified by the author. It is proved that economic entities can provide a high level of competitiveness in this environment due to increased creativity and innovation management. At the same time, some individuals can improve their competitiveness by accelerating the development of innovation and creativity.