LINGVOSIGNS: CAN'T BE CUT WITH A SWORD, BUT COULD BE CUT BY THE TONGUE, INFLEXIBLE IS FLEXED WITH A WORD

XXI century is the century of information technology. In linguistics emerged industries such as ethno-linguistics, cultural linguistics, etc. "Lingvostranovedenie" is exploring the cultural linguistics winged words and idioms, proverbs, which shows that they create an unique image of the people, their mentality, which is learned through the language. The article deals with the problem of cultural linguistics. Also it contains some aspects of cultural and world view forming in a harmonic environment and relationship between culture and language, which forms the national identity of a country.