MARKETING INNOVATIONS IN TOURISM INDUSTRY

There is a transition to the innovative type of economic development around the world. In the context of globalization, this process has different forms which vary depending on activities. The article deals with the formation and development of innovative strategies for tourism companies in the era of globalization. Sources of innovation in tourism and specific factors influencing development and introduction of a new tourist product are identified. Main types of marketing innovation strategies are outlined. Basic principles that reflect general patterns of innovation for travel agencies are systematized.