BRAND OF COUNTRY LIKE EFFECTIVE WAY TO OVERCOME TOTAL UKRAINIAN CRISIS

The article is devoted to the construction, development and promotion of national brand in Ukraine complex economic, social and political conditions. The positive experience of building national brands on the international space proves the possibility, necessity and effectiveness outcome branding state. Citing research by scientists' world famous model offers its own brand of country based Ukrainian benefits (talented, educated, enterprising people, rich natural resources and favorable geographical location, old and new national values and cultural traditions). The author considers the timely need to build a national brand of the state as an effective mechanism that contributes to the economic recovery. During the study, the author concludes that building brand Ukraine will defend national independence, rebuild mighty power through fundamental structural changes in the economy, in all spheres of life.