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PECULIARITIES OF MARKETING MANAGEMENT CONCEPT OF SELLING ACTIVITY AT PRODUCTION COMPANIES
Journal: Journal Association 1901 SEPIKE (Vol.1, No. 06)Publication Date: 2014-09-30
Authors : Maryna Tsopa;
Page : 193-195
Keywords : marketing management; concepts of marketing; selling; selling activity;
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Abstract
The nature of marketing management is discovered in this article. The main features and characteristics of marketing management are determined. The analysis of marketing concept and its influence on selling activity of production companies were carried out.
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Last modified: 2018-02-09 06:33:47