DESIGN THINKING AS A METHOD OF CREATING INNOVATIVE PRODUCTS AND FINDING EFFECTIVE SOLUTIONS IN BUSINESS
Journal: Journal Association 1901 SEPIKE (Vol.1, No. 05)Publication Date: 2014-06-30
Authors : Tatiana Borzdova Yuliya Minkovskaya;
Page : 109-112
Keywords : project thinking; business; innovation; customer; technology;
Abstract
The article discusses the essence of the new approach to solving business situations and the development of innovative projects. It is project thinking. Project thinking is a complex philosophical and methodological orientation that is formed more than ten years ago. Today the philosophy and approaches of project thinking is actively used in innovative business. It helps to create new businesses as well as generate new business models.
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