STRATEGIC RESOURCE INITIATIVE OF ENTERPRISE

The process of selecting the optimal use of resources of enterprises is difficult. There is a need to identify long-term fields of the company and its strategic resource initiatives. The choice of each initiative allows developing an action plan for improving the efficiency of the company. This research analyzes the process of managing strategic resource initiatives and discovers the mechanism of their implementation. The model of searching for enterprise‟ strategic way is proposed and it suggests a geometric interpretation of estimating long-term development of the company. It is possible for an enterprise‟s strategy to return to its initial state in case of its unexpected deviation as a result of passing through the nodal points. The proposed model allows evaluating performance of a business, the environment that surrounds it and the strategy of resource management; to determine the necessary scope of strategy changes to bring it back to the base state. Return of a company to this status will be realized by adjusting the institutions of resource management and its potential within the frameworks of the strategy change field.