STRATEGIC DEVELOPMENT OF INNOVATIVE TYPES OF TOURISM IN UKRAINE

This paper shows the priority of tourism industry development in Ukraine in general, as well as innovative types of tourism, such as: geotourism, in particular. The data clarifies basic approaches to the definition of "geotourism". It indicates the necessity of strengthens the government role in the field of tourism, primarily through forming of development strategy of some types of tourism. Development strategies project of geotourism in Ukraine is proposed, which provides three strategic ways of development: geotourism, geoeducation and geoconservation. Each of them includes a list of priorities through the implementation of specific measures.