ARCHETYPES IN THE PROCESS OF IMAGE-MAKING AND BRAND-MAKING OF SPORTING GOODS AND SERVICES

Journal: Journal Association 1901 SEPIKE (Vol.1, No. 03)

Publication Date: 2013-12-31

Authors : Evgeniy Pozdnishev;

Page : 211-214

Keywords : advertising; archetype; image; brand; sports; sporting goods and services;

Source : Download Find it from : Google Scholar

Abstract

The author investigates the connection of eight basic archetypes with twenty most popular sports. The role of these archetypes in the image-making and brand-making of the most popular sports has been shown. The purpose of this scientific research is to establish the presence or absence the connection between the concrete archetypes and concrete sports. This problem hasn't been discussed in the scientific literature before.

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ARCHETYPES IN THE PROCESS OF IMAGE-MAKING AND BRAND-MAKING OF SPORTING GOODS AND SERVICES

Abstract

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