IMPACT OF LANGUAGE-BASED DIVERSITY ON AFFECTIVE, NORMATIVE AND CONTINUANCE COMMITMENTS LEVEL AMID TECHS

Language-based diversity is a relatively understudied area within diversity research. The present paper examines the effects of language-based diversity among IT employees on levels of affective, normative and continuance commitments in Bengaluru, Cosmopolitan city. In primary data, responses are collected through well framed questionnaires and direct interaction with the employees to selected sample of 550 respondents of 10 Information Technology organisations in Bengaluru city. The independence of the two characteristics mother tongue and continuance commitment was tested using Cramer's V statistic and the asymptotic significance value of 0.000 resulted into the conclusion that the two characteristics are not independent. 51.9% of the employees with mother tongue Tamil have high level continuance commitment. Cramer's V statistic was used to test the independence of the two attributes namely, mother tongue and total commitment, and it was found that the asymptotic significance value is 0.000 which is less than 0.05. Hence it was found that the characteristics are not independent.