LOGISTICS AND MANAGEMENT OF TOURIST ENTERPRISES

Management of tourist enterprises is quite a complicated process, which requires activation of logistics systems in order to optimize economic flows that have a significant impact on the company's financial results. Logistics is being discussed as one of the most effective methods of tourism management. Logistics of Tourist Company represent specific logistics activity, the essence of which lies in the planning of operations, in management and control, which is carried out during development of the tour and during the time of delivering the finished product to the consumer. Logistics of Tourist Company also provides processes of supplying relevant information, storing and processing. Also logistics is a competitive tool in the market and a management philosophy in the tourism. According to the integrated paradigm, logistics system is viewed as a unified whole, as an integrated system that combines the tourism product formation, production and realization of the entire life cycle according to the Customers Demands. Thus, the paradigm represents organization's situational and combined perspective of tourism business on the inside-company and outside-company levels. Logistics principles represent consumer priorities. Therefore, the level and type of service, which are offered to customers, are being advanced to the foreground, while the reduction of the time and improvement of performance reliability are being considered as the ultimate goal of logistics. Based on the logistics approach, the ideal system of management is system that is based on an integrated approach and allows purposefully manage effective activity reserves of the tourist enterprise.