LEGESLATIVE BASIS OF MARKETING ACTIVITY OF THE PUBLIC AUTHOTITIES
Journal: Innovative Economics and Management (Vol.I, No. 1)Publication Date: 2016-05-30
Authors : E. ROMANENKO I. CHAPLAY;
Page : 106-110
Keywords : legal frameworks; marketing concept; marketing activities of public authorities; administrative services.;
Abstract
The article describes the legal basis of the organization of marketing activities of public authorities, through the analysis of foreign and domestic regulatory frameworks. Central contradictions of the marketing activities of public authorities, which need to be addressed with the help of the introduction on the legislative level, the relationship to the citizen as a consumer client are formulated.
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