MEDICAL WELLNESS RESORTS – BRAND CODE OF GEORGIAN IN THE WORLD

The Paper studies and analyzes wellness tourism, as one of the directions of tourism. There is the newest niche in wellness industry – triggering wellness resorts with medical ideology. The paper discusses the development tendencies of medical wellness resorts in Georgia and its main economic preferences. The main finding of the research is that Georgia is unique place in the world according to the variety of medical recourses. This makes opportunity to create and successfully operate medical wellness resorts and form it as a brand code of Georgia in the world.