RASIONALITAS WISATAWAN WISATA PILGRIM (STUDI FENOMENOLOGI TERHADAP WISATAWAN DI KAWASAN WISATA PILGRIM DESA GUNUNGPRING KECAMATAN MUNTILAN KABUPATEN MAGELANG)

Pilgrim tour is a religious tour or frequently called pilgrimage tour. Pilgrimage tour is undertaken as the manifestation of action the visitors or the tourists do. The objective of research was to find out the tourist type, knowledge on pilgrimage tour, the factors encouraging and attracting the tourists to undertake pilgrimage tour, and the tourists' rationality action in pilgrimage tour. The theory employed as the instrument of analysis was Max Weber's social action theory and Stephen Kalberg's rationality type. This study was taken place in pilgrimage tour area in Gunungpring, Muntilan Subdistrict, Magelang Regency. The type of study was qualitative with phenomenological strategy. The sampling technique used was accidental sampling, while the data collection was conducted using direct observation and in-depth interview methods. The data validation was carried out using data triangulation technique and data analysis was conducted using data collection, data reduction, data display and conclusion drawing. The result of research showed that the pilgrimage tourists were divided into two types: existential and recreational tourists. The tourists' knowledge on pilgrimage tour could be classified into two: modern pilgrimage and search for pleasure. The factors encouraging and attracting the tourists to undertake pilgrimage tour were: modern pilgrimage and search for pleasure. The factor encouraging modern pilgrimage was self-fulfillment, while the attracting one was culture. The factors encouraging the search for pleasure were social interaction, educational opportunity, leisure activity, while the attracting one was location climate. The tourists' action and rationality in pilgrimage tour included some action undertaken originating from traditional element, the present, life ideology values, and psychological conditions affecting an individual to perform pilgrimage tour, either pilgrimage or non-pilgrimage actions. The tourists who had undertaken social action in pilgrimage tour, the rationality would be apparent and contained the meaning in the visitors who conducted a variety of activity in pilgrimage tour. The rationality existing in pilgrimage tourists included practice rationality, theoretical rationality, and substantive rationality.