CITRA MAHASISWA MENGGUNAKAN KENDARAAN (STUDI FENOMENOLOGI MAHASISWA UNS DALAM MEMBANGUN CITRA MENGGUNKAAN KENDARAAN SEPEDA MOTOR)

Motorcycles are still the mainstay and most affordable for the majority of Indonesian society, the two-wheeled vehicles are chosen as a means of transportation. Its practical and efficient. make a motorcycle a favorite. The use of motorcycles for daily mobility needs is very effective compared to the use of other vehicles in Indonesia. So this is what drives the number of users of motorcycles in This study discusses the image of students using the vehicle (study phenomenology student uns in building the image menggunkaan vehicle motorcycle). The purpose of this research is to Know the perspective of student thinking in building the image of the vehicle used. The concept used in this research is the role of Image, Student, Vehicle, motorcycle. The type of research used in this study is qualitative research is by using the type of phenomenology means as the science of phenomena that appear and realized by researchers. Data collection by observation method, interview and documentation. Analysis of the data obtained was analyzed using qualitative analysis method. The process of data analysis starts from tearing all the primary data obtained through interviews and observations will then be analyzed in accordance with the data obtained in the field. Then to check the data keapsaan done triangulation. Thus the results of the analysis that has been done, bahwasannya people use the motorcycle in addition to terms of usefulness and for transportation, as well as lifestyle and tools to display the image of himself through his motorcycle. Various things are not caused by motorcycle ads that indirectly affect the thoughts of consumers.