A STUDY ON CUSTOMER AWARENESS ON GREEN BANKING IN SELECTED PUBLIC AND PRIVATE SECTOR BANKS IN CHENNAI

Green Banking means promoting environmental-friendly practices and reducing your carbon footprint from our banking activities. Green banking will be mutually beneficial to the Consumers, banks, industries and the economy. The study aims to identify the awareness on Green banking among the customers of six different banks. Also it aims to find the customers usage relating to Green Banking service. It is necessary to identify various initiatives taken by bank on the concept of green banking in order to influence customer and make them user friendly. Researcher will study the impact of different age group of customers with regard to green initiatives taken by public and private sector banks.