A STUDY ON AWARENESS OF INVESTORS ABOUT THE MUTUAL FUND INVESTMENTS IN MUSIRI TALUK

Mutual Fund is a vehicle that attracts small and medium investors, thus strengthen the capital market. There are many reasons to invest in mutual funds such as dividend declarations, tax benefits, lesser risk, and value of assets, cost etc. The mutual fund industry in India has undergone a most successful phase in the last 10 years. The AUM has shown a tremendous growth since inception from Rs.25 crore in 1965 to Rs.701443 crore in March 2013. The growth in number of schemes offered by Indian mutual funds from 403 schemes in 2002-03 to 1294 schemes in 2011-12 has shown the inclination of investors towards mutual fund. The resources mobilized by public sector funds is Rs. 314706 crore in 2002-03 and reached to a high of Rs.10, 019,023 crore in 2009-10 of which the share of public sector mutual fund is around 80 percent of the total fund mobilized. But this tremendous growth in the mutual fund industry in India is still lacking far behind other developed nations. With this background both primary data and secondary data have been collected. Percentage analysis and chi-square test have been used for testing hypotheses.