A COMPARATIVE STUDY ON INVESTMENT ATTITUDE BETWEEN GOVERNMENT AND PRIVATE EMPLOYEES TOWARDS MUTUAL FUNDS IN PUDUKKOTTAI DISTRICT

Mutual funds have become an important intermediary between households and financial markets, particularly the equity market. By providing liquid, low cost shares in a diversified portfolio of financial assets selected by professional money managers, mutual funds have enabled an increasing number of households to enter financial markets and the diversified investment structure of mutual funds and diversified risk contributed tremendously in the growth of mutual funds. Mutual fund companies have a number of schemes. The investors' perception, decision making, investment strategy etc., are closely related to the behavior of investors. Since, the need of study has been aroused in order to see the preference, awareness and the investors' perception regarding the mutual funds in Pudukkottai district.