MISLEADING ADVERTISEMENTS AND ISSUES

Advertisements are of great importance for any business activity as it attracts people to use the particular service. Most of the businessmen are using various different means of communication to reach people around the world and turn them into leads that can be further turned into potent customers. There are various ways of putting up an advertisement as per the audience to be addressed. Most people use to look for these advertisements very carefully observing carefully the specifications and efficiency of the featured product. However, it's impossible for someone to get the reality check through these advertisements, so in order to get clearer idea about a particular service one must go for people's feedback about a particular product or service and these feedbacks must also be genuine as some of them maybe done for fake publicity. Ours is an age of advertisements. The T.V., the radio the cinema and all other means of communications are full of advertisements now. They are now popularly called 'ads'. They are also visible on building walls, buses, railway stations and airports. All good positions along roads and highways are used by advertising houses to put up their 'ads' and banners. 'Ads' are a vital necessity today. Trades and industries are going on expanding. Naturally they want an awareness of their products in the public mind. This way, consumers know where to find the things they want. Employers also get suitable persons for their job requirement by these 'ads'. The 'ads' today even help young people to select life partners of their choice. But these 'ads' have their negative side also. They also create a 'false demand' by their flattering languages. Sometimes the rogues advertise for the sole purpose of cheating the people. To check this menace, the Government has also established various bodies to find the reality of the goods so advertised. But nowadays, the 'ads' are the 'in thing'. They do help in letting us select the goods we need. Advertisement is a public display of the exhibitionist instinct in man. But it should be used judiciously so that it serves the interests both of the producers and of the public. Hence the present study is giving an overview of Advertisement, Misleading Advertisements and its problems and issues to the society.