A STUDY OF ECONOMICAL IMPACT OF ENTRY OF ORGANIZED RETAILERS ON UNORGANIZED RETAILERS WITH SPECIAL REFERENCE TO MAHARASHTRA STATE

This research work deals with the major implications of modern retailing in Maharashtra state with main objectives to find out economical impact and employment impact on unorganized business, manufacturers, intermediaries due the entry of organized retailers when there is FDI in organized retail in Maharahstra Only four categories of products like A) Clothing, textile, fashion accessories B ) Home appliances, Electronic, electrical equipments C) FoodGrocery, D) Books, Music, Gifts are considered for study. For the study, Geographically Maharashtra state is divided into six regions viz. Mumbai, Nashik, Pune, Aurangabad, Amravati, Nagpur. The study is based on data collected from organized retailers, unorganized retailers, Consumers, intermediaries, manufacturers from all 6 regions of Maharashtra. The retail store formats considered for the study are Supermarkets, Hypermarkets and Discount Stores. Segment wise - region wise – year wise data is collected and compiled using questionnaires, interview method for calculating results. The data analysis covers region wise and segment wise economical impact, employment scenario, local business trends, customer perceptions. At the end, the study also tries to bring out impact of technology and on line mode of transactions on customers and retailers. With the stringent competition around & in spite of facing financial constraints, majority of unorganized retailers do not see Loss of sale, Reduction in sale, Reduction in their staff and loss of customers. Various satisfaction factors considered by customers for buying at organized and unorganized retail stores are discussed separately. Segment wise – region wise and year wise findings are stated separately for organized and unorganized retailers ,manufacturers and intermediaries and customers.. Indian Retail sector is dominated by unorganized retailers. The entry of organized retailer will improve infrastructure, technology, supply chain giving consumer experience of buying products at lower prices. The frontend and backend operations related to retail industry will increase employment opportunities.