THE RISE OF E-COMMERCE AND ITS SUBSEQUENT IMPACT ON THE INDIAN RETAIL MARKET

Online shopping has been gaining widespread popularity not only in India, but in most parts of the world. And as such, it becomes inevitable for merchants and traders to predict this sudden surge in growth rate. With various e-commerce giants investing in the Indian market and MNCs recognizing this potential, it is safe to say that the online revolution has already begun. But what are the various elements that play a part in shaping the future of online shopping? Through this research, we bring to light the various factors that have affected the online market in other countries (mainly U.K., Turkey and Pakistan) as well as India and the measures taken and bills (mainly, GST bill) passed by the Govt. of India that would invariably affect the future of online shopping in India.