ANALYZING THE STRENGTH OF TECHNOLOGICAL DEVELOPMENT AND TECHNICAL INNOVATION IN AN INTERNATIONAL MANUFACTURER IN KUDUS, CENTRAL JAVA, INDONESIA

Technological development and innovation is a critical factor for company success and sustainability. This study seeks to analyze the strengths of technology and innovation in Pura Group, an international manufacturing company in Kudus, Central Java, Indonesia. As one of the unpublicly listed companies, Pura Group's success as an international company is based on cutting-edge technology, based on internal values as well as creating cutting-edge products that are able to adapt to the development of global demand, including capable of exploiting the strategic role of the division of research and development. The results show that Pura Group's success is supported by several important factors, such as maintenance of human resources, work culture, superior performance of products, research funding, and research and development