EVALUATION OF THE EUROPEAN MARKET SEGMENT OF INTELLECTUAL INVESTMENTS AND PARTICIPATION OF UKRAINE

The peculiarity of sustainable innovative development of industrial enterprises in the current business environment is the ability to forecast the development trends of certain types of activities, both in world markets and Ukraine's. The developed forecasts allow avoiding unnecessary ecological, economic, financial, political risks, insolvency under contracts, uncertainty of position, losses and insolvency. The purpose of the European segment evaluation of the intellectual investments market and participation of Ukraine is to reveal the laws of innovative activity development determined by the external environment and conditions for the economic stability formation of the individual acting business units in Ukraine.