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THE CONSUMER SEGMENTATION OF CLOTHING STORES AND INTERNET MARKETING COMMUNICATIONS
Journal: Journal Association 1901 SEPIKE (Vol.1, No. 19)Publication Date: 2018-03-31
Authors : Tetiana Dubovyk Iryna Buchats'ka Anastasiia Savchuk;
Page : 87-92
Keywords : marketing communications; internet marketing communications; target audience; consumer; consumer needs;
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Abstract
The consumer's preferences in communications with enterprises are considered. Target customer groups of dress rent enterprises were identified and different criteria for their segmentation are described. Online marketing communications tools and the main topics of Internet marketing communication messages are offered.
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Last modified: 2018-04-23 19:53:03