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THE ROLE OF THE HEAD'S MANAGEMENT CULTURE IN CREATING ECONOMIC ENTERPRISE IMAGE IN UKRAINE
Journal: Journal Association 1901 SEPIKE (Vol.1, No. 19)Publication Date: 2018-03-31
Authors : Oksana Khomik Olena Myshko Yaroslava Savchuk;
Page : 126-129
Keywords : image; head; enterprise of economic profile; management culture;
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Abstract
The article explores the theoretical aspects of creating a positive image of an enterprise. The scientists' views on the essence of the concept "image" and "management culture" are highlighted. The role of the head's management culture in creating the enterprise image is defined. The economic enterprises employees' survey results in the impact of management culture on the creation of the enterprise image in Ukraine are given.
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Last modified: 2018-04-23 20:23:13