ATTRACTIVE INVESTMENT COMPANIES: ESSENCE OF INFLUENCE FACTORS AND EVALUATION OF EXISTING METHODS OF ANALYSIS

The subject of the article is the theoretical and practical problems of the investment attractiveness level of the enterprise and rating of the analyze methods. The purpose of the work is to determine the nature of the in the level of investment attractiveness of enterprises. Vestment attractiveness of enterprises and research factors that influence will effectively control the methodology of the study. The basic methodology for assessing the investment attractiveness of the enterprise level, the essence of the investment attractiveness of enterprises and the factors that affect it. The results of the work. Investigated methods of evaluation of investment attractiveness of enterprises, determine their strengths and weaknesses. The approach of integrated evaluation of investment attractiveness of the enterprise based on the maximization of individual assessment of analytical performance of enterprises and select the extreme integral indicators of the investment attractiveness. Conclusions. Investment attractiveness of the enterprise is a set of qualitative and quantitative indicators, a comprehensive enhancement of the ability of the invested capital is derived from the characteristics of the investment climate in the country, and as an integral index, which is formed under the direct and indirect effects, or failure determines the desire of the investor to invest in such a tool as a company. Defining the nature of the investment attractiveness of the company and the factorial nature of its formation, in the future we plan to conduct studies the impact of these factors in this paper the direct and indirect impact on the formation of the integral index of the example of a particular company.