A STUDY ON POTENTIALITY OF VIRTUAL SHOPPING CONCEPT FOR SELECTED FMCG PRODUCTS IN BANGALORE

The recent development of technological wave, in particular to virtual technology, has brought a new era in shopping activities. After, the successful business of e - commerce the shopping is changing which results in the emergence of virtual shopping using smartphones. Current research is chosen to investigate how consumers adopt technology in diverse virtual environments. QR (Quick Response), disseminate information about the products and services of the next step to bar code and use them before they buy online. This research aims to discuss the future directions for how virtual shopping using smartphones will change shopping behaviour in Bangalore. Based on the scope of utilizing virtual technology in shopping practices the concept is tested using a data from selected sample of Bangalore population. Research shows that customer shopping is simple and convenient. It also shows the concept is very useful for office goers and frequent buyers which have great demand in Bangalore. Though buyers are interested still sceptical with the issues faced when purchased online like, security, product quality, originality, warranty etc. The future online shopping is bright especially of travel, books, electronic gadgets, shoes, and gifts. On the basis of these findings, the younger generation's virtual shopping idea and the profile of potential buyers are examined. It id been concluded that middle-aged customers are more attracted for greater shopping experience by scanning QR code which eliminates long-time standing for groceries and saves money and time by simply scanning.