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Marketing in retail
Journal: Business Education in the Knowledge Economy (Vol.4, No. 2)Publication Date: 2018-05-05
Authors : Khuluev Nikolay;
Page : 84-86
Keywords : marketing; trade marketing; marketing complex; marketing schemes; marketing tools;
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Abstract
The article deals with marketing and its place in the retail trade, as well as its practical importance and tools. The author gives different views on marketing in retail and its content, while noting the lack of unity in his understanding. Marketing in this paper is viewed as a complex consisting of a set of marketing tools.
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Last modified: 2018-05-21 21:33:35