Social Media Marketing As A Factor For Boosting Small Business Competitiveness

Amongst different types of internet marketing, social media marketing gives one of the most favorable opportunities to small business for boosting its competitiveness. Social network is a space where equal opportunities are available for small and big companies. Consumers are able to make choices between numerous alternatives. Thus, it is vitally important for small business to utilize social media effectively. To achieve this goal, it is necessary to possess relevant competences and elaborate strategy. Basic principles, opportunities and challenges of social media marketing are discussed in this article in terms of supporting small business competitiveness. Besides, a marketing campaign conducted by the authors in Facebook is provided as an example. Practical recommendations are suggested as a conclusion in the final part.