IMPACT OF POWER DRESSINGAND MAKE UP ON SELF-ESTEEM OF WOMEN

ABSTRACT: Scientists say that power dressingbefore leaving house will make a woman feel more positive about herself. However women have been facing the “glass ceiling” effect in the corporate world. Power dressingis a tool used for social selfpresentation. While doing power dressing, women are able to gain respect which makes them feel more confident. Cognitive skills like attention to detail, decision making and social skills have boosted in women due to power dressing and presentable make up. This study attempts to develop a conceptual framework in relation to impact of makeup and enhancing self-esteem of women. The MAP (Makeup-Amour Propre) Effect talks about how self-esteem or self-confidence will improve after wearing makeup as well as the advantages of this for women from all spheres in workplace. This will be applicable in the corporate world too as it plays a very important role in Client Interfacing Skills and Corporate Etiquette. Many articles from HBR related to the title of the paper and a few articles which are Google scholar indexed have been studied in the literature review. KEYWORDS: Power dressing, Makeup, Self-Esteem, Makeup- Amour Propre Effect (MAP Effect), Corporate world, Glass Ceiling effect.