FITNESS CULTURE PHENOMENON AS A YOUTH SUBCULTURE OF MODERN STUDENTS’ YOUTH

Introduction. At the present stage of the development of our country the problem of education of students' youth is at the center of attention of pedagogy and physical education. Of particular importance is the spread of the phenomenon of youth subculture to all spheres of activity, mainly, physical culture which prompts modern educators to search and modernize an old system of education with the aim of updating existing technologies of education in the system of higher education in Ukraine. Purpose. The purpose of our article is to examine the phenomenon of fitness culture as the component of youth subculture and its impact on the formation of consciousness of modern student youth. Methods. According to the purpose of our research the theoretical and empirical methods of the research of our scientific date were used. Results. The data contains theoretical and empirical methods of studying the fitness culture phenomenon as a multidimensional socio-cultural phenomenon, which is an important tool for the development of physical state and mental stability of an individual in the system of higher education as well as education and socialization. Taking into consideration the socio-cultural nature of this process the article seeks to analyze the most relevant functions and factors of formation of fitness culture phenomenon. Originality. The data presented in the article gives useful information on fitness culture phenomenon as an integral component of the youth subculture of modern students that was not the separate subject of studying. Conclusions. Thus, fitness culture is modern socio-cultural phenomenon and the element of youth subculture that is methodically substantiated and practically implemented by means of a combination of health fitness and physical culture. To achieve the positive results of the formation of the fitness culture of modern youth the scientifically grounded methodical system for the formation of the fitness culture of student youth is needed, which implies a set of knowledge, tools, methods, organizational forms and conditions that interact with each other on the basis of certain pedagogical principles and rules in combination with modern types of wellness fitness classes.